Utilizing New Media in Advertising
Industry Leaders on Integrating the Right Media Mix， Capitalizing on New Techniques， and Enhancing Brand Relation and Value
商品コード : 576137
| タイトル | Utilizing New Media in Advertising |
|---|---|
| サブタイトル | Industry Leaders on Integrating the Right Media Mix， Capitalizing on New Techniques， and Enhancing Brand Relation and Value |
| シリーズ | Inside the Minds |
| 著者 | Boyle/Crandall/Devereux [et al.] |
| 出版年 | 20080200 |
| 出版社 | Aspatore |
| 装丁 | paperback |
| ISBN | 9780314987044 |
